STRATEGIC SALES AND MARKETING PROFESSIONAL

Performance driven and highly motivated entrepreneur with nine years of continuous advancement and results in project development, sales, marketing and account management. Looking for an opportunity to drive revenues and business growth through sales, marketing and project management.

 

PROFESSIONAL PROFILE 

• Creative, dependable and energetic change agent with proven success in improving efficiencies, reducing costs, driving revenues and developing new business.

• Proactive self-starter with a track record of initiative, personal responsibility, ownership of work and reputation for removing obstacles and obtaining results.

• Effective leader who motivates others and directs top-level strategic initiatives.

• Strong interpersonal communicator, presenter, and negotiator; effectively presented ideas to senior management resulting in improved sales management processes.

• Strategic marketer with success developing brands and product development.

 

SKILLS AND EXPERTISE 

• Development of New Business Ventures • Business Sales and Negotiations • Strategic Market Planning and Pricing • Profit & Loss Management and Analysis • Project Implementation & Management • Management of Multiple Operations

• Account Management and Retention • Employee Sales Training and Leadership • Lead Generation and Prospecting • Brand Development and Marketing • Marketing and Creative Services • Business Consulting Internal & External

PROFESSIONAL EXPERIENCE 

Owner Operator, Portland, OR
Web Here and Now, January 2009

Launched and managed a profitable and scalable business selling and renting 4G high speed mobile internet. Developed the business plan: P&L Analysis, Market Growth, Distribution, Billing, Media Planning and Advertising. Worked with businesses consulting and selling mobile and office based internet solutions. Contracted with local hotels and hospitality services to promote internet rental services to business travelers. Program is now part of the service providers business model.

Sales Project Manager, Los Angeles, CA
Leads360, January 2008 – November 2008

Analysis and design of sales processes for lead management software improving forecast accuracy and increasing sales by 20%. Instrumental in defining the training procedures of a 12 person sales department. Project management for internal CRM data migration and integration of industry exclusive 3^rd party pricing engine product solution.

Marketing, Los Angeles, CA
Blue Bus Media, May 2006 – January 2008

Developed a comprehensive sales and marketing plan to promote business consultation services and a series of entrepreneur business books. Designed and managed the company website, search engine key word buys and email marketing campaigns that generated a 50% increase in web traffic and improved book and professional services sales.

Account Executive, Los Angeles, CA
CBS Radio KLSX, October 2005 – April 2006

Prospected a profit­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­able book of business consisting of owners, mangers and agency media buyers. Designed and managed multi layered advertising solutions to meet client unique needs. Consulted management and sales team on the strategy of selling internet advertising to automotive dealers, resulting in a 30% improvement of ad revenue in the automotive vertical.

Dealer Relations Account Executive > Team Leader, El Segundo, CA
CarsDirect.com, September 2003 – October 2005

Account Executive 2003 - 2005

Sales of Internet lead services to automotive dealers and groups. Negotiated contracts with senior management and General Mangers. Number 1 producer responsible for over $1.8 million in annual revenue.

Team Leader 2004 – 2005

Oversaw training and leadership of a 10 person sales team generating over $2.9 million in recurring annual revenue.

Account Manager, Chico, CA
Adexpedia, January 2001 – July 2003

Account management of major clients including a Fortune 500 Company. Responsible for processing and posting of traditional newspaper and print mediums into online internet formats. Created procedures that streamlined the digital conversion process by over %60 and increased image display quality.

 

AWARDS AND ACCOMPLISHMENTS 

• Developed a profitable business that has since been adopted by a major internet service provider

• Designed a sales process improving forecast accuracy and increasing sales by 20% at Leads360

• Improved ad revenue of the automotive vertical by 30% at CBS.

• Set record for largest single month increase in reoccurring revenue by $21,000 at CarsDirect

• Led a sales team that increased CarsDirect internal sales department yearly revenue by 45%

• Improved production procedures efficiencies by 60% at Adexpedia

• Awarded Most Original short film production at the Chico State SMASH film festival

• Team Captain on Lacrosse team winning regional title

 

NETWORK AFFILIATIONS

ThinkLA (media, marketing, and advertising association): Attending Member

Surfrider Foundation: Active member and participant at beach and water cleanup events

 

EDUCATION 

California State University Chico, Bachelor of Arts Communication (100% Self-Financed)

Activities and Associations: Club Lacrosse and Video Production of: College Events, Public Service Announcements and Coverage of Sporting Events